This is Columbia University’s Micro-campaign video for 10/24/12. They produced an animated video telling a story of a student from Sudan that developed a neo-natal monitoring device for a fraction of the price to use in Sudan.
The video [IMO] is aimed at an older audience based off the narration, music and pace of the animation. The animation uses cartoon graphics that I think were effective in illustrating the story.
As an audience member I was not convinced to give to Columbia, especially on this one day in particular.