This video by DU what produced and posted in 2010. The video does a great job of capturing b-roll and interviewing subjects. After watching all 9 minutes (tuned out by 6 minutes), I have good idea of what it is like to go there–nice classrooms, pretty campus, social people, etc.
One of the stories in the video is about a student who is a scholarship recipient. She is a natural leader and attentive in the classroom. Her story was broad in the way that it says “without this scholarship I would not be here” kind-of-way. I think she could have told more about herself; her past is what motivates her. I was not inspired to give. I had this feeling of “I am glad someone was able to support her”.
Visuals: I think the visuals were ok. There was good framing and nice shots, I just think a DSLR would change the game for them. If they shot on a Canon 5D and not a HD Camcorder, I think that would make the world a difference. The lack of depth of field makes if feel more early 2000’s rather than 2010.
University Fundraising Video Marketing 